Puntos Net

JOSE CUERVO

 

 

Tequila and spirits company based in Mexico City

 

Products:

 

  • Tequila Cuervo
  • Tequila Don Julio
  • Tequila 1800
  • They also distribute other brands like Smirnoff and Jagermeister, among other

 

PROJECTS

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'EL GRAZNIDO' MAGAZINE editorial design

 

'El Graznido' was a magazine designed and edited by Puntos Net's marketing team and was distributed among the staff of clubs and restaurants associated with Jose Cuervo. The magazine ran for 31 issues over three and a half years.

 

For el Graznido I was part of the editorial design team as well as the illustrator in charge of the 8 page comic strip included in the magazine. The articles published in El Graznido were related to fun events and topics as well as information about Cuervo's spirits.

'EL GRAZNIDITO’ MAGAZINE editorial design

 

On April and December each year a special edition of El Graznido was published and distributed along with it, El Graznidito. El Graznidito contained kids activities like puzzles, and games.

'CAPITAN CUERVO' COMIC illustration and design

 

Included in El Graznido magazine was an 8 page comic strip titled Capitan Cuervo. I was in charge of this comic from initial concept to publication, I drew the storyboard and final illustration, applied inks and colour (usually watercolour) and applied the dialogs and final digital effects.

 

A new Capitan Cuervo story was published with each issue of El Graznido. My preferred technique for this comic was watercolour and ink but in order to keep the comic fresh, I also illustrated several stories digitally.

 

ANIMATIONS

 

Puntos Net developed and maintained a website for Jose Cuervo's loyalty program. Every month a new short animation was produced for the website's homepage. Below is a compilation of some of these animations I produced.

PLUCKERS

 

 

American restaurant and sports bar with four locations in Texas, USA.

 

They serve american food like chicken wings, burgers, hot dogs as well as beer and spirits.

PROJECTS

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EMAIL CAMPAIGNS design and illustration

 

Pluckers loyalty program offered its members several promotions and discounts throughout the year, the main channel to communicate these to them was via email campaigns.

 

ENROLLMENT MATERIAL

 

To become part of the 'Pluckers Club' loyalty program, customers are required to fill in a form with their details. Once enrolled, customers receive a 'Pluckers Club' card. I designed the two variants of the card and form.

FLYER

 

I designed a flyer promoting the 'Pluckers Club' loyalty program to Pluckers customers. The flyer was printed and was handed to customers in each restaurant.

WEBSITE DESIGN AND ANIMATIONS

 

I  was in charge of designing the first version of the 'Pluckers Club' website where customers could learn about Plucker's loyalty program as well as access and manage their accounts. The team at Puntos Net recently updated the website, keeping some of the elements I initially developed.

SE PREMIA
(by Sony Ericsson)

 

 

Sony Ericsson (now Sony) rewards program for distributors in Mexico

 

Products: Mobile phones  and music players

 

 

PROJECTS

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PROMOTIONAL MULTIMEDIA

 

As part part of the SEPREMIA program, distributors across Mexico received a promotional CD  with an interactive brochure of the latest handset  from Sony Ericsson. In Puntos Net we developed this promotional material with content, images and video provided by Sony Ericsson.

 

The interactive CDs included specific information of the handset like size, weight, main features and network compatibility as well as marketing material like images and videos.

 

These are a few screenshots of one of the last interactive brochures I developed in Puntos Net, promoting the W880, below is a demo-video as well.

 

SEPREMIA WEBSITE MAINTENANCE

 

Puntos Net developed a website for the SEPREMIA program. The website was the first point of reference for distributors of Sony Ericcson devices across Mexico, it contained up to date information about all available and upcoming mobile phones as well as marketing material. The website and the program shut down when Sony Ericsson started it's transition to become Sony.

 

EMAIL CAMPAIGNS design and animation

 

For every new handset launch, an email campaign was sent to distributors, consisting of a 'teaser' email and a second email with information and images of the new device. Each email contained an animation and links to Sony Ericsson's website. Below is a video with a compilation of some of the animations I produced. All images, music and material were provided by Sony Ericsson.

 


2017
SERGIO IVAN VAZQUEZ PATINO

DESIGN & VISUAL COMMUNICATION


2017
SERGIO IVAN VAZQUEZ PATINO

DESIGN & VISUAL COMMUNICATION

 

(OPENS NEW WINDOW)

(OPENS NEW WINDOW)

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(OPENS NEW WINDOW)


2017
SERGIO IVAN VAZQUEZ PATINO

DESIGN & VISUAL COMMUNICATION